Search Engine Optimization Website Audit

Search engine marketing is not as easy as it was five or ten years ago. Some say that Google has won the war with search engine marketers.

But we’re not throwing the towel yet!

The biggest unknown for marketers is what exactly are the metrics that determine the rankings and what is the weight for each metric. Every marketer tries to find a solution to this puzzle in order to know where to channel his efforts.

After years of testing, we have pinned down few of the metrics that clearly play a big role in determining rankings.  One of them is the number and quality of the backlinks. Although what is considered a good link changed over time, it is a consensus among marketers that links are very important and required for good rankings.

We will now focus on page optimization. Having a well optimized website and great content pretty much guarantees you will receive backlinks and mentions from various websites.

There are a lot of on page metrics that influence rankings. One category of metrics are the ones related to your keywords.

You keyword should be:

  • preferably present in your domain name
  • present in your page title, preferably at the beginning
  • present in the page description
  • present in alt images and image file names
  • present in h1, h2 or h3 headings
  • present in the website body

Besides being present, the keywords have to also satisfy other conditions like proximity and density. We all remember the year 2000 ways of doing on page optimization by stuffing keywords in title, description and meta keywords. Yes it was silly but at that time it worked. Now it’s not that it doesn’t work anymore, but it might even damage your score and affect your rankings negatively.  While we don’t have the definite keyword density percentage that Google considers optimal, most marketers use 2-3% keywords density in the page body. Title, heading and description will have a much higher keyword density.

While you can calculate the densities by hand, it is recommended to use an website audit tool that can calculate the percentages and suggest you improvements. You can find here a free version of this software.

Besides the keyword related page metrics, our software also gives suggestions related to general website metrics like:

  • web page load time
  • web page size
  • the number of file request on the page
  • links to sitemap, robots.txt and schemaorg markup

And since links are very important, the audit tool also gives you an overview of page link analysis and root domain link analysis. This section includes:

  • number of links from other websites
  • number of links from unique domains
  • number of outbound links
  • MozTrust page score
  • MozRank page score
  • Moz Page Authority


Click Here to Start Your Free SEO Audit

In conclusion

It’s hard to stay on top of Google algorithm changes but with the use of tools we can quickly detect and correct the biggest issues that prevent us from ranking in search engines. You should continue to change and tweak your page metrics while seeking quality related sources for links.

And let’s not forget: content is king.

Click Here to Start Your Free SEO Audit