How Can You Start Building Your Email List

How Can You Start Building Your Email List

If you don’t already collect emails with your website, you are missing a great opportunity to reconnect to your visitors basically for free. While there is a portion of visitors that are impulse buyers, the average visitor has to be exposed to an offer many times until they buy. With email marketing you can re expose your email list to your offer.


And the more they trust you, the more likely are they to buy.


Before adding a lead collection system check your stats and see what are the most popular pages on your website. Those pages should definitely contain a lead collecting system and as we will see below there are many ways to do this.


Later, depending on your opt-in rates, you can focus on funneling the traffic to those sources from your other website pages. This can be done by adding them in your menus or mentioning them in your other content.


There are 2 major ways to approach lead capture:


  1. a passive way of collecting emails with your website
  2. an aggressive way of sending traffic to a specially design page with the sole purpose of collecting emails


Here are 5 passive ways you can collect leads with your website:


  1. Pop-ups

Everybody hates pop-ups. The “problem” is they convert like crazy, that’s why you will see them pretty much everywhere from famous online publications to e-commerce websites.

The main pop-up types you can incorporate into your website are:

-click pop-ups

Those are usually done by connecting a banner to a pop-up. Place the banner at the end of an article and promote a related e-book, report or case study using awesome graphics and a strong call to action


email list pop up


-exit pop-ups

Those type of pop-ups show up when the visitor tries to leave your page.  Arguably some of the best converting pop-ups.


exit pop up for email marketing


-timed pop-ups

Those are set to trigger after a visitor is on your page for a fixed amount of seconds. Annoying and not recommended but if you split test different timings you could make it work. 




-scroll pop-ups

Scroll pop-ups are activated in the lower left corner of the screen after the visitor scrolls through a certain amount of content.  You can use calls to action like “Feature Download” or “Download This Article As PDF”.


scroll popups


-entry pop-ups

Those are the most annoying pop-ups as they block the content until the visitor subscribes. Don’t activate an entry pop-up unless you tested and they increase your opt-in rates.




  1. Feature Boxes

If you feel pop-ups are going to annoy your audience, then consider placing a feature box above your content. This gives your readers the opportunity to subscribe to your email list by just introducing their email address.

What should the box contain?

First, it should grab the reader’s attention and explain what your content is all about. Present the benefits of subscribing and use a strong call to action. This will help your readers decide if they are interested in your content without impeding their ability to read the article.


feature-box listbuilding


  1. Top of the sidebar box

This is the classic place for a leadbox.  The design should be well integrated with your website but the button should draw user attention both with color and call to action. In a later chapter we will see what you can choose as a lead magnet.


sidebar-optin to build a list


  1. Bottom of the article box

This is just a simple box at the end of your article. You can promise visitors to keep them updated when a follow up to the article or new content is released.


bottom pop up


  1.  Notification Bar

This is a bar placed either at the top of your website like on, or at the bottom of the page. This bar will follow your visitor anywhere on the website and offers an incentive in exchange for subscribing to your mail list. In WordPress this notification bar is added to your website using a plugin.


bottom notification bar


Creating hub or content rich pages

This is a strategy used by many authority websites like or are using. As you keep publishing content, your old content gets buried and is harder to find. Some visitors that land on one of your articles would be quite happy to read your other related articles especially if they are part of a longer series. A comprehensive page with a lot of content has higher chances of ranking in search engines and should have higher opt-in rates that regular blog posts.


With this in mind, it is clear that hub or content rich pages are quite useful for any website. 


You can link these resource pages from external sources like blog posts, articles or press releases increasing the chances of ranking well in search engines.


Should you succeed, you will have a lead generation system on auto pilot, for free. All you have to do it keep up with good content both on your website and emails.


Since email marketing is so important that many marketers actively and aggressively drive traffic to specific pages with the sole intent to build email lists. We will see how to do that next time.