Determining your audience

One of the easiest way to learn a bit more about your target audience is to do the following: Go to Google and do a search for a couple of keywords that are closely related to what you are planning to target and write about. Once you have found a few websites that seem interesting and closely related to your niche, you simply copy the website URL of each one into notepad, and open three different tabs with www.alexa.com, www.similarweb.com and another site that I like which is called www.statscrop.com.
Below I have posted a video I did for my VIP Members to determining the most likely audience before starting to write a book. The same principles apply when creating a website, Facebook page or new business venture. Determine who your target audience is and make sure that you write to them rather than “everyone”. The PDF document will hopefully give you some useful suggestions as well.
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